Business Manager verification is the most important step in building stable Facebook advertising infrastructure. Yet many advertisers get rejected simply because they submit the wrong documents or incorrectly formatted files. This guide covers exactly what you need.
The Verification Process Overview
Meta's verification process has two main paths:
- Business Verification — Proves your business is a legitimate legal entity. This is the standard path for most businesses.
- Individual Verification — For sole proprietors and individual advertisers who don't have formal business registration. Limited features compared to business verification.
Most professional advertisers should pursue full business verification.
Required Documents
Meta accepts several document types. You'll need to provide at least one from each category:
Legal Business Name
- Certificate of Incorporation / Business Registration
- Tax Registration Certificate (with business name clearly visible)
- Business License issued by local government
Business Address or Phone Number
- Utility bill (electricity, water, gas, internet) dated within the last 12 months
- Bank statement showing business name and address
- Business phone bill
Important: All documents must be in color, show all four corners, and have legible text. Black and white scans, cropped images, or photos of screens will be rejected.
Common Rejection Reasons
The most frequent reasons Meta rejects verification submissions:
- Name mismatch. The name on your documents doesn't exactly match the name entered in Business Manager. Even minor differences ("Inc" vs "Incorporated") can cause rejection.
- Document expiration. Some documents like business licenses have expiry dates. Make sure all submitted documents are currently valid.
- Unclear images. Blurry photos, poor lighting, or documents not showing all four corners clearly.
- Insufficient documentation. Only submitting one document when the review requires multiple types.
Tips for Successful Verification
- Double-check name matching before submission. The business name field in BM settings must be identical to your legal documents.
- Use high-resolution scans or well-lit photos. 300 DPI minimum. Ensure all text is readable at 100% zoom.
- Submit multiple documents even if only one is required. Providing both a certificate of incorporation and a utility bill increases approval chances.
- Wait for full review. Verification can take 2-14 business days. Don't resubmit during this period — it restarts the process.
- Appeal thoughtfully. If rejected, read the specific reason carefully. Address only that issue in your re-submission.
For advertisers who need a verified BM immediately without going through the verification process themselves, pre-verified BMs are available that have already passed Meta's documentation review. These come with real business documentation and full verification status.